About Crush It.

About Crush It.

We’re building the next generation of wellness, beauty, and lifestyle brands.

Meet the investors and advisors who are Crushing It!

Meet the investors and advisors who are Crushing It!

Jenny Liu

[GP, Operator, Investor]

LaKisha Greenwade

[Founder Wearable Tech Ventures]
[Global AI Innovation Leader]

Jenny Wang

[Founder ALTA]
[Forbes 30 Under 30]

Mubarak Malik

[Founder, Barcode]
[Director of Performance NY Knicks]

Charles Shyu

[Co-Founder,Village Hidden in Iron]
[Brand Architect]

Meredith Perry

[Co-Founder, Elemind]
[Director, J. Craig Venter Institute]

Michael Mi

[Analyst Intern]
[Vanderbilt University]

[

HOW WE WORK

]

Evaluation & Investment Process

[

01

]

Analysis

  • Market opportunity

  • Industry trends

  • Competitive advantage

  • Profitability & growth

[

02

]

Diligence

  • Financial diligence

  • Founder meetings

  • Modeling & forecasts

  • Exit analysis

[

03

]

Negotiation

  • Valuation

  • Equity stake

  • Board representation

  • Co-investment opportunities

[

04

]

Investment

  • Explore synergies

  • Facilitate growth

  • Leverage network

  • Strategic mentorship

Brand logo

Investing in the next generation of wellness, beauty, and lifestyle brands. Crush It Ventures is a well-being fund dedicated to mission-driven founders—specifically women and underrepresented entrepreneurs—building for a healthier, happier future.

© Crush It Ventures, 2026

Brand logo

Investing in the next generation of wellness, beauty, and lifestyle brands. Crush It Ventures is a well-being fund dedicated to mission-driven founders—specifically women and underrepresented entrepreneurs—building for a healthier, happier future.

© Crush It Ventures, 2026